Privacy Policy

This website (the "Site") offers information and real estate brokerage services (the "Services") provided by Joal Henke's Creativity Team at Keller Williams Realty, Greater Downtown ("Creativity Team," "we," "us," or "our"). We may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").

If you are a visitor to this Site, this Privacy Policy applies to you and describes our policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.

This Privacy Policy does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.

1. Personal Information We Collect

We collect information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:

Information You Provide to Us

Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, listings, and market updates; property preferences and search criteria you share with us; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.

Information We Obtain from Third Parties

Social media information: We maintain pages on social media platforms, such as Facebook, Instagram, and LinkedIn. When you visit or interact with these pages, the platform providers' privacy policies will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.

Data enrichment sources: We may obtain additional information about you from third-party data providers, including property records and public records databases (such as county assessor and MLS/IDX data), demographic and behavioral data providers, social media profile information (where publicly available), and other commercially available data sources. This information helps us provide more relevant services and communications.

Other sources: We may obtain your personal information from other third parties, such as third-party analytics services, referral partners, publicly-available sources, and data providers.

CRM and Communication Data

If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management ("CRM") tools to manage our interactions with you, we may collect and process: email message content, headers, metadata, and attachments; text message content and metadata; communication timestamps, read receipts, and delivery status; contact information and communication history; and notes and records relating to our interactions with you.

Our CRM services may synchronize with email accounts to facilitate communication management. When email synchronization is enabled, information from emails exchanged with you may be processed and stored, including email content, sender and recipient information, timestamps, and attachments. This data is used to provide better service, maintain accurate records, and facilitate follow-up communications.

Automatic Data Collection

We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications, and other online services, such as: device data (including your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, device type, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city, state, or geographic area, which we use, for example, to personalize the city referenced on our homepage); and online activity data (such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them).

We use the following tools for automatic data collection: cookies (text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser); local storage technologies (like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data); and web beacons (also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked). See our Cookie Notice for more detail.

2. How We (and Our Service Providers) May Use Your Personal Information

We may use your personal information for the following purposes:

To provide and operate our Services and our Site: We use your information to provide, operate, and improve our Services and Site; communicate with you about buying, selling, or investing in real estate; and provide support and respond to requests, questions, and feedback.

To manage our relationship with you: We use CRM tools and services to maintain records of our communications, track your preferences and interests, and provide personalized service. This may include analyzing your interactions with us to better understand your needs and preferences.

To send you follow-up communications: If you have opted into receiving follow-up communications, we (or our Service Providers) may from time to time send you follow-up communications as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. You may opt out of receiving such communications as set forth in Section 6 below.

To send you marketing and promotional communications: If you have opted in to receive marketing and promotional communications, we (or our Service Providers) may from time-to-time send you direct marketing communications as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. Other than as set forth in Section 4 below, your information will not be shared with third parties for marketing or promotional purposes. You may opt out of receiving such communications as set forth in Section 6 below.

To comply with law: As we or our Service Providers believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For compliance, fraud prevention, and safety: To protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims); enforce the terms and conditions that govern our Services; and protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.

To create anonymous data: We may create anonymous data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services, conduct research, and promote our business.

3. Use of Artificial Intelligence

We use artificial intelligence ("AI") and machine learning technologies to help provide and improve our Services. This section describes how AI is used in connection with the Site and Services.

AI-Generated Content

We may use AI technologies to generate, assist with, or enhance content displayed on the Site or provided through our Services, including: neighborhood and area guide content; blog posts, market updates, and other written content; social media posts and marketing materials; email communications and newsletters; and advertising copy and promotional content.

AI-generated content is created using large language models and other machine learning systems. While we review AI-generated content for accuracy and appropriateness, such content may contain errors, omissions, or inaccuracies. You should not rely solely on AI-generated content for important decisions, including real estate transactions, without independent verification.

AI-Assisted Communications

We may use AI to assist with communications, including: drafting and suggesting responses to inquiries; analyzing communication patterns to improve service; providing automated responses to common questions; and prioritizing and categorizing incoming communications. When AI assists with communications, a member of our team reviews and approves messages before they are sent, though some automated responses may be sent without individual human review.

AI-Based Analysis and Recommendations

We may use AI to analyze data and provide recommendations, including identifying properties that may match your stated preferences and behavior, analyzing local market trends and conditions, and optimizing the timing and content of communications. These AI-based analyses and recommendations are provided for informational purposes and should not be considered professional real estate, legal, tax, or financial advice. Important decisions should be made in consultation with our team and other qualified professionals.

Your Rights Regarding AI

You have the right to: request information about whether AI was used to generate specific content; request human review of significant decisions that were made with AI assistance; opt out of certain AI-powered features where technically feasible; and provide feedback on AI-generated content or recommendations. To exercise these rights, please contact us using the information in Section 12 below.

4. How We Share Your Personal Information

We do not "sell" any personal information (as defined under applicable laws), but we may share your personal information as described below and elsewhere in this Privacy Policy. We may share your personal information with:

• Internal team and Keller Williams affiliates: Our team members, and Keller Williams Realty, Greater Downtown, to facilitate your interactions with us.
• Our Service Providers: Companies and individuals that provide services on our behalf or to help us provide the Services, the Site, or our business (such as hosting, information technology, CRM services, email delivery, AI and machine learning services, and website analytics services).
• MLS and IDX data providers: Local Multiple Listing Service(s) and IDX data feed vendors, as required to display or verify listing information.
• Professional advisors: Lawyers, lenders, title companies, and other professionals involved in a transaction, where necessary to facilitate that transaction, and our own professional advisors such as accountants, auditors, and insurers.
• Compliance, fraud prevention, and safety: As described in Section 2 above.
• Business transfers: In connection with a business transaction (or potential business transaction), such as a brokerage affiliation change, merger, or sale of assets. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.

Other than as set forth herein, data will not be shared with third parties for marketing or promotional purposes. We will never disclose your phone number or SMS consent to any third party for marketing purposes.

5. Advertising and Tracking Technologies

We may use advertising and tracking technologies to deliver relevant advertising and measure the effectiveness of our marketing efforts.

Third-Party Advertising Platforms

We may share certain information with third-party advertising platforms, including Meta (Facebook/Instagram) and Google, to deliver targeted advertisements based on your interests and interactions with our Site, measure advertising performance, create similar-audience segments for advertising ("lookalike audiences"), and track and attribute conversions. These platforms may collect information through cookies, pixels, and similar technologies, including your device identifiers, browsing behavior, and interactions with our advertisements.

Tracking Pixels and Conversion Events

We may use tracking pixels (also known as web beacons or clear GIFs) on our Site to track when you view or interact with our content, measure email campaign effectiveness, attribute conversions to specific campaigns, and analyze user behavior on our Site.

Interest-Based Advertising

We may participate in interest-based advertising, meaning you may see our advertisements on third-party websites and platforms based on your browsing behavior and inferred interests.

6. Privacy Choices and Opt-Outs

You have the following choices regarding our collection and use of your personal information:

Online Tracking Opt-Out

You can block cookies in your browser settings (most browsers let you remove or reject cookies), block advertising ID use in your mobile device settings, or use a privacy-focused browser or plugin such as Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin. For more on cookies generally, visit allaboutcookies.org.

Platform and Industry Opt-Outs

You can opt out of interest-based advertising directly with: Google, Facebook, the Digital Advertising Alliance, and the Network Advertising Initiative. Because these opt-outs are device- and browser-specific, you will need to opt out on every browser and device you use.

Do Not Track and Global Privacy Control

We do not currently respond to browser "Do Not Track" signals. We do honor Global Privacy Control (GPC) signals as valid opt-out requests under the CCPA.

SMS and Email Opt-Out

To opt out of SMS communications, reply STOP to any text message from us. To unsubscribe from marketing emails, use the unsubscribe link included in the email.

Your Privacy Rights

Depending on your location, you may have the right to know what personal information we've collected about you, access a copy of it, correct inaccurate information, delete information we no longer need, and object to or restrict certain uses. To exercise these rights, contact us using the information in Section 12.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements, and to provide you with the Services. Contact information and communication records are generally retained for the duration of our relationship with you and for a reasonable period after, to allow for follow-up and to comply with legal requirements. CRM data is retained for as long as you maintain an active relationship with us, unless a longer period is required by law. Transactional records may be retained to comply with real estate licensing and other legal requirements. Marketing preferences are retained until you update them or opt out. When personal information is no longer necessary, we securely delete or anonymize it.

8. Third-Party Services

The Site and Services may contain links to websites and other online services operated by third parties (for example, the MLS, Zillow, Homes.com, or embedded Instagram content). In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or a representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions or content.

9. Security

We employ technical, organizational, and physical safeguards designed to protect the personal information we collect, and we follow generally accepted industry standards to protect personal data submitted to us, both during transmission and in storage. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect personal data, we cannot guarantee its absolute security.

10. Children

Our Services are not intended for use by children under 18 years of age. If we learn that we have collected personal information through the Services from a child under 18 without the consent of the child's parent or guardian as required by law, we will delete it.

11. SMS Text Messaging Terms of Use

Use of SMS Text Messaging

We may use SMS text messaging to confirm showings and appointments, send reminders, share new listing or market updates you've requested, and notify you of schedule changes.

Unsubscribing from SMS Text Messaging

You can cancel SMS messages from us at any time by texting "STOP." After you send "STOP," we will send you a confirmation that you've been unsubscribed, and you will not receive further SMS messages from us. If you want to opt back in, sign up again as you did the first time.

Assistance

If you're experiencing issues with SMS messages from us, reply with the keyword "HELP" for more assistance, or contact us directly using the information in Section 12.

Carrier Liability

Carriers are not liable for delayed or undelivered messages.

Frequency and Data Rates

Message and data rates may apply to messages sent to and from us. Message frequency varies. Contact your wireless provider with questions about your text or data plan.

12. How to Contact Us

You can reach us by email at joalhenke@kw.com, by phone at (423) 394-6857, through our Contact page, or at the following mailing address:

Joal Henke's Creativity Team
Keller Williams Realty, Greater Downtown
1830 Washington Street
Chattanooga, TN 37408

13. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the date at the top of this Privacy Policy and posting it on this website.

14. Notice of Collection and Additional Rights for California Residents

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA") permits you to request information, no more than once per calendar year, regarding the disclosure of your Personal Data by us to third parties, including for their direct marketing purposes.

Categories of Personal Information Collected

In the preceding 12 months, we may have collected: identifiers (name, email address, phone number, IP address); commercial information (property preferences and transaction history); internet or electronic network activity (browsing history and interactions with our Site); geolocation data (city/state derived from IP address); professional or employment-related information (if provided); inferences drawn from the above; and sensitive personal information (only if voluntarily provided, such as account credentials).

Requests to Know, Delete, or Correct

You may request that we disclose the categories and specific pieces of Personal Data we've collected about you, the categories of sources, the purposes for collecting it, and the categories of third parties with whom it was shared. You may also request that we delete or correct Personal Data we hold about you. Submit requests to the address or email in Section 12. We will acknowledge receipt within 10 business days and respond within 45 calendar days (extendable to 90 days with notice to you). We do not charge a fee to process a request unless it is excessive, repetitive, or manifestly unfounded.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf, provided you give them written permission and we are able to verify your identity, or the agent holds a valid power of attorney under California Probate Code sections 4000 to 4465.

Non-Discrimination

You have the right not to be discriminated against for exercising your California privacy rights.

Selling and Sharing of Personal Data

We do not "sell" Personal Data as that term is defined under the CCPA. We may "share" certain personal information (such as device identifiers and browsing activity) with advertising partners for cross-context behavioral advertising as described in Section 5. You have the right to opt out of this sharing by contacting us using the information in Section 12, or by sending a Global Privacy Control (GPC) signal.

Sensitive Personal Information

We do not request sensitive personal information in connection with use of the Site, except for account credentials (if applicable), which are used only to provide and secure your account.